Cheap Airfare Wars - Internet vs Travel Agencies
Where is the best place to find cheap airfares?
The concept of 'the lowest fare' is an unprovable myth, and the process to track down such a fare would take more hours of your time than the ultimate savings would justify.
'I bought my ticket cheaper on the internet' has become a common catch-cry amongst travelers.
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But, how does a person ever know, for sure, that they truly did pay the lowest price for the itinerary that they wanted? They don't!
How do you know you've found the lowest fare?
People booking their own travel must surely be always troubled by the thought that if they had checked another website, or tried a different routing, or different airlines, then perhaps they would have found a cheap airfare.
To truly find the very best possible fare, it is necessary to do the same things that a travel agent would do. Here are fourteen (!) different things to consider when finding the 'lowest fare'.
A travel agent can, should, and, depending on the preferences of their client, usually does evaluate all of these things in only a few short minutes.
If you want to be your own travel agent, then here are some of the things you need to understand and appreciate in order to feel comfortable that the fares you are buying are likely to be good (if not best) value and most suitable for you.
The good news is that not all of these factors apply to every itinerary, but you should keep them in mind every time you evaluate travel and ticket options. The bad news is that internet 'services' provide very little help in determining the answers to many of these potentially money saving factors.
While 'state of the art' is changing all the time (for both internet services and also for progressive travel agencies, too!), at the time of writing this column, the advantage still lies with travel agencies.
1. Different airlines for entire itinerary
It goes without saying that some airlines (eg United, American) are generally more expensive than other airlines (eg Southwest, Jet Blue). But unexpected variations in price can occur even between the major 'full fare' airlines.
If you're not trapped into only one frequent flier program, you need to check all airlines that fly to where you want to go (and how do you even know what all the airlines are that fly that route - the airline you've never heard of before probably has the lowest fare!).
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